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El mercado de franquicias mexicano representa alrededor de 6% del Producto Interno Bruto (PIB) del país. El sector creció 10% en 2014 y se espera que crezca al menos 11% en 2015.
Según el gobierno estadounidense, México es un país diverso que ofrece “excelentes oportunidades” de negocio, especialmente para los conceptos de franquicia de Estados Unidos, dados los lazos comerciales entre los dos países y el reconocimiento y la aceptación de las marcas estadounidenses por los consumidores mexicanos.
Bon Natural Life will have a new plant in China
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Bon Natural Life will have a new plant in China
El Departamento de Comercio expuso que aunque los segmentos de alimentos y de restaurantes del sector de la franquicia en México siguen siendo muy populares, el segmento de servicios está creciendo rápidamente, en especial los conceptos de entretenimiento para niños y de cuidado personal y del hogar, los cuales poseen un gran potencial en el mercado mexicano.
Estadísticas de la Asociación Mexicana de Franquicias (AMF) muestran que México cuenta con más de 13,000 conceptos de franquicia, incluyendo las marcas internacionales que son predominantemente de Estados Unidos.
Alrededor de 85% de las franquicias que operan en el país son marcas mexicanas, 6% de los Estados Unidos, 3% de España y el 6% restante se reparte entre Canadá, América Central, América del Sur y Europa.
Empresas de otros países de América Latina han seleccionado a México como su mejor opción para expandirse internacionalmente.
La AMF ha trabajado en estrecha colaboración con la Secretaría de Economía para crear nuevos programas de apoyo al desarrollo del sector. En 2008, se creó el Programa Nacional de Franquicias (PNF) para promover la creación, la reingeniería o adquisición de conceptos de franquicia. Este programa ayudó a aproximadamente 800 conceptos de franquicias (en su mayoría nacionales) para aumentar su presencia en el mercado mexicano.
Entre las empresas mexicanas que se han internacionalizado están: Steren, Dormimundo, Farmacias del Ahorro, Café Punta del Cielo, Devlyn, El Fogoncito, Sushi Itto, Prendamex y Kidzania.

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